Ilana Travel
We created this website from scratch on WordPress, using WooCommerce for the online store functionality and Elementor for the visual design and flexible layout.
Discovery phase
Before moving into design and development, we began with a thorough discovery and research phase to understand the project’s goals, target audience, and the travel industry landscape in Moldova. This stage involved analyzing user behavior, reviewing competitor travel websites, and identifying gaps in how online travel offers are typically presented.
Through user feedback, surveys, and informal interviews, we gathered valuable insights about what travelers look for when exploring packages online — simplicity, clear pricing, and fast navigation. These findings shaped the project direction and ensured that every design and technical decision was aligned with real user needs and business objectives.
Ideation Development
Based on the insights collected, we began developing creative and functional solutions tailored to Ilana Travel’s brand and services. Using mood boards, wireframes, and prototypes, we explored multiple layout options and user flows before defining the final structure.
The website was built from a theme in WordPress, with WooCommerce powering the catalog of travel offers and Elementor providing a flexible, fully customizable visual framework. We focused heavily on usability and conversion, ensuring that visitors can easily browse, compare, and save offers of interest.
Visual Exploration
The visual direction was designed to communicate trust, clarity, and inspiration — key emotions for a travel brand. We combined bright imagery, clean typography, and a balanced layout to create a browsing experience that feels both modern and inviting.
Every page, from the homepage to destination listings, was crafted to showcase the beauty and emotion of travel experiences while maintaining consistency with Ilana Travel’s visual identity. A fully responsive design ensures seamless performance across desktop, tablet, and mobile devices, with smooth navigation and fast load times.
Brand Application
The final website integrates key functionalities that enhance both user experience and operational efficiency: A structured catalog of travel offers with clear categories and filters A wishlist feature allowing visitors to save favorite destinations Contact forms for direct communication with the agency Multi-currency support (MDL and EUR) for flexibility in payments Informational pages such as About Us, Terms, and Policies Together, these elements form a cohesive digital platform that reflects Ilana Travel’s professionalism and helps the agency connect more effectively with its customers. The project stands as a strong example of how strategic design and development can elevate a brand’s digital presence and create a truly engaging online experience.
Together, these elements form a cohesive digital platform that reflects Ilana Travel’s professionalism and helps the agency connect more effectively with its customers. The project stands as a strong example of how strategic design and development can elevate a brand’s digital presence and create a truly engaging online experience.
